•Western Science-Fiction Comedy
•Sitcom Quiz Show Soap
•Reggae Drum n Base Jazz
In each case the acknowledgement of genre depends on the acceptance of generic conventions
John Fiske - ‘Any one programme will bear the main characteristics of its genre, but is likely to include some from others: ascribing it to one genre or another involves deciding which set of characteristics are most important
Richard Maltby and Ian Craven- 'The success of Hollywood is reliant on the combination of predictable elements with variation'
Auteurs - A group of film makers that were considered to be particularly influential and artistic.
Edward Buscombe felt that iconography was the best way to achieve generic definitions.
Rick Altman-Genre theory presumes that viewers pre-read texts.
-Viewers become passive voyeurs
-Genres are therefore restrictive
-Does not acknowledge or allow for the hybrid - the blending of genres.
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