Audience theory

There are lots of theory's about the audiences of the media and how the react to certain things being shown i have researched into a few of them and this is what i discovered. 

The first is the hypodermic syringe theory.

the theory goes that the media is like a syringe, which injects ideas, attitudes and beliefs into the audience, who as a powerless mass, have little choice but to be influenced. 

The culmination theory is when one media text does not effect a person to much but years and years of exposure to violence for example will make you less sensitive to violence. so for example if you watch domestic violence in soaps for years the theory is that people will be less bothered when real experiences happen in real life.